our vision

As a designer I focus on the creation of 'Smart concepts' in designing lights, product and space.

Simplicity, craftsmanship; an eye for detail, without losing the functional aspects, are the basis of my work.

With 'Smart Concepts' I approach concept-developing from new angles, with clever and even more clever products.

 Clear and warm appearance combined with the right shape, ergonomic aspects, form, function, and a clear, authentic emittance are inseparable parts of my designs.

During the design process I create a platform where all products are tested thoroughly before production and delivery. 

All prototypes can be completely rolled out and tested (cost)technically. This platform is also used at fairs where the ideas can be tested and presented in public.

Natural stillness and simplicity are essential with all functional products
— handcrafted design - by Marc de Groot